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6.4.1 bytea hex format

The “hex” format encodes binary data as 2 hexadecimal digits per byte, most significant nibble first. The entire string is preceded by the sequence \x (to distinguish it from the escape format). In some contexts, the initial backslash may need to be escaped by doubling it, in the same cases in which backslashes have to be doubled in escape format; details appear below. The hexadecimal digits can be either upper or lower case, and whitespace is permitted between digit pairs (but not within a digit pair nor in the starting \x sequence). The hex format is compatible with a wide range of external applications and protocols, and it tends to be faster to convert than the escape format, so its use is preferred.

Example:

SELECT E'\\xDEADBEEF';